SaaS Pricing Calculator
SaaS pricing calculator
Score your plan mix, calculate weighted ARPU, and simulate price hikes or upsell campaigns. See exactly how a small pricing change moves your SaaS valuation.
For demonstration purposes only. Estimates are illustrative and do not represent a formal valuation.
Define your plans, total customers, and churn β then select Calculate.
Your plans
Define each plan's price and customer share. Shares must total 100%.
Customer base
How it works
What is the SaaS Pricing Calculator?
A SaaS pricing calculator helps you model multi-tier plans, customer distribution, and revenue per user. See which plan drives the most value and how price changes affect MRR and valuation.
Formula
MRR = Ξ£ (Plan Price Γ Customers on Plan)
Each plan's share of customers is multiplied by its price. Weighted ARPU is the blended average across tiers. Valuation = ARR Γ industry-adjusted multiple.
Worked example
Inputs: 1,000 customers Β· 60% at $29 Β· 40% at $99 Β· 5% churn
- Plan A: 600 Γ $29 = $17,400 MRR
- Plan B: 400 Γ $99 = $39,600 MRR
- Total MRR = $57,000 Β· ARR = $684,000
- Valuation β $6.2M at ~9Γ ARR (AI SaaS, adjusted)
Weighted ARPU β $57/customer/month
Benefits & benchmarks
- Typical SaaS ARPU benchmark used in scoring: ~$65/month
- Top plans often drive 50%+ of revenue with fewer customers
- Price increases of 10β20% can materially lift valuation without new logos
Industry ARR multiple benchmarks
Typical ARR multiples used in SaaS valuation models. Actual deals vary by growth, churn, margins, and market conditions.
| Industry | Base multiple | Typical range | Growth expectation | Churn benchmark |
|---|---|---|---|---|
| Agentic AI | 15Γ | 12Γβ20Γ | 10β20%/mo early | < 3β4%/mo |
| AI SaaS | 14Γ | 10Γβ18Γ | 10β20%/mo early | < 3β4%/mo |
| Vertical AI | 13Γ | 9Γβ16Γ | 10β20%/mo early | < 3β4%/mo |
| Fintech | 11Γ | 8Γβ15Γ | 10β20%/mo early | < 3β4%/mo |
| Insurtech SaaS | 10Γ | 7Γβ14Γ | 10β20%/mo early | < 3β4%/mo |
| Cybersecurity | 10Γ | 7Γβ14Γ | 10β20%/mo early | < 3β4%/mo |
| API & Integration | 9.5Γ | 7Γβ13Γ | 8β15%/mo | < 5%/mo |
| Healthtech SaaS | 9Γ | 6Γβ12Γ | 8β15%/mo | < 5%/mo |
| Developer Tools | 9Γ | 6Γβ12Γ | 8β15%/mo | < 5%/mo |
| Data & Analytics | 8.5Γ | 6Γβ12Γ | 8β15%/mo | < 5%/mo |
Frequently asked questions
How do I price SaaS plans?+
Anchor tiers to customer segments, value delivered, and willingness to pay. Model plan mix to see blended ARPU and revenue concentration.
What is weighted ARPU?+
Weighted ARPU is the average revenue per customer across all plans, weighted by each plan's customer share.
How does a price increase affect valuation?+
Higher prices lift MRR and ARR directly. Valuation rises proportionally unless churn increases from the change.
How does pricing affect SaaS valuation?+
Pricing drives ARPU and MRR. Higher blended ARPU increases ARR and enterprise value when retention holds steady.
What is ARPU?+
Average Revenue Per User is total MRR divided by customer count β your typical monthly revenue per paying customer.
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