SaaS Valuation Calculator
SaaS valuation calculator
Estimate your SaaS company's worth in seconds. Enter MRR, growth, churn, and industry to calculate ARR, your ARR multiple, and enterprise value — no signup.
For demonstration purposes only. Estimates are illustrative and do not represent a formal valuation.
Enter your MRR, growth, and churn — then hit Calculate.
Your numbers
How it works
What is the SaaS Valuation Calculator?
A SaaS valuation calculator estimates what your subscription business is worth using recurring revenue and market multiples. Founders, operators, and investors use it to benchmark enterprise value before fundraising, M&A, or board planning.
Formula
Valuation = ARR × Final ARR Multiple
ARR equals MRR × 12. The final multiple starts from your industry baseline, then adjusts for monthly growth (higher growth increases the multiple) and monthly churn (higher churn decreases it).
Worked example
Inputs: MRR $50,000 · Growth 15%/mo · Churn 3%/mo · AI SaaS
- ARR = $50,000 × 12 = $600,000
- Base multiple = 14× (AI SaaS)
- Adjustment = 15/5 − 3×0.8 = 0.6
- Final multiple = 14.6×
Estimated valuation ≈ $8,760,000
Benefits & benchmarks
- AI & vertical AI SaaS often trade at 10×–18× ARR
- B2B SaaS typically lands around 5×–10× ARR
- Consumer SaaS is often 2×–6× ARR depending on retention
Industry ARR multiple benchmarks
Typical ARR multiples used in SaaS valuation models. Actual deals vary by growth, churn, margins, and market conditions.
| Industry | Base multiple | Typical range | Growth expectation | Churn benchmark |
|---|---|---|---|---|
| Agentic AI | 15× | 12×–20× | 10–20%/mo early | < 3–4%/mo |
| AI SaaS | 14× | 10×–18× | 10–20%/mo early | < 3–4%/mo |
| Vertical AI | 13× | 9×–16× | 10–20%/mo early | < 3–4%/mo |
| Fintech | 11× | 8×–15× | 10–20%/mo early | < 3–4%/mo |
| Insurtech SaaS | 10× | 7×–14× | 10–20%/mo early | < 3–4%/mo |
| Cybersecurity | 10× | 7×–14× | 10–20%/mo early | < 3–4%/mo |
| API & Integration | 9.5× | 7×–13× | 8–15%/mo | < 5%/mo |
| Healthtech SaaS | 9× | 6×–12× | 8–15%/mo | < 5%/mo |
| Developer Tools | 9× | 6×–12× | 8–15%/mo | < 5%/mo |
| Data & Analytics | 8.5× | 6×–12× | 8–15%/mo | < 5%/mo |
Frequently asked questions
What is SaaS valuation?+
SaaS valuation is an estimate of what a subscription software company is worth, usually expressed as a multiple of annual recurring revenue (ARR).
How much is my SaaS worth?+
Enter your MRR, growth, churn, and industry in the calculator. Valuation equals ARR × an adjusted ARR multiple based on your metrics.
What SaaS multiple should I expect?+
Multiples vary by category: AI SaaS often 10×–18× ARR, B2B SaaS 5×–10×, SMB tools 3×–6×. Growth and churn move you within the range.
How is SaaS valuation calculated?+
Most founders and investors use Valuation = ARR × ARR Multiple. ARR is MRR × 12. The multiple reflects growth, churn, market category, and buyer appetite.
What multiple should my SaaS receive?+
Multiples vary by industry. AI SaaS may reach 10×–18× ARR; SMB tools often sit closer to 3×–6×. Growth and churn move you up or down within that band.
How much is a SaaS with $10K MRR worth?+
At $10K MRR, ARR is $120K. With a 7× multiple (typical B2B SaaS), valuation is roughly $840K before growth/churn adjustments. Use the calculator for your exact inputs.
How does churn affect valuation?+
Higher churn signals weaker retention and compresses your ARR multiple because future revenue is less predictable.
How does growth affect valuation?+
Faster month-over-month MRR growth supports a higher multiple because buyers pay for accelerating recurring revenue.
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